Isn’t There Someone More Qualified???

In the old days (the 90’s), major record companies had HUGE marketing departments. Nowadays there are less people doing more work. This is nothing terribly new to anyone who has been in the industry for any amount of time (like, since the 90’s) but can come as a shock to new acts that think getting a record deal is the Finish Line where all your dreams will magically come true and you’ll be on Packed To the Rafters. Or something.

I have been really enjoying watching the new album release campaigns for both Kisschasy and Bluejuice. They both have made really good albums and are coming from a solid position as far as having an established fan base is concerned. And they are both on independent labels who by their very nature have to be a little more creatively disposed to new ideas when it comes to marketing.

Either way, both of these acts are taking “Do It Yourself” to new levels.

Kisschasy - Music Marketing 101

Bluejuice - Broken Leg, extended clip

You should go and check out all the other Bluejuice clips... hilarious!